Insights.
Analysis on business strategy consulting, market entry strategy, internationalisation advisory, and business transformation. Not a blog — a curated publication with its own voice.
When growing is the wrong decision for your business
Not every expansion creates value. The companies that achieve sustained growth are often those that knew when to say no. A business strategy consultant's perspective on the paradox of growth.
The most common mistake in market entry strategy
Most companies fail at internationalisation not for lack of resources, but for an excess of certainty. What academic research and field experience in Latin America and Africa teach us about market entry strategy.
The founder's strategic solitude — and why an independent advisor matters
There are decisions that cannot be delegated. And there are moments when the founder needs someone to think with them, not for them. A reflection on the role of the strategic advisor in a leader's life.
What boutique consulting firms know that the large firms have forgotten
The bifurcation of the consulting market is creating an unprecedented opportunity for boutique strategy consulting firms. But seizing that opportunity demands a discipline that few can maintain.
Colombia, Brazil, Mexico, Argentina: four different market entry strategies
Latin America is not one market — it is four distinct strategic environments. From Colombia's regulatory landscape to Brazil's scale and Argentina's volatility. A market entry strategy guide for European companies.
Business restructuring without disruption: the myth and the reality
The dominant narrative says that transforming a company requires total disruption. The empirical evidence says otherwise. A critical analysis of business restructuring success and failure cases.
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